Photoshop? Photofocus!

I don’t wear a lot, if any, drugstore foundation. That’s not because there are no good drugstore foundations, but because I can never find a great shade match. Finally after hearing all the amazing things about the Wet N Wild Photofocus foundation, I thought I would give it a try. It was under 5 bucks! 

Wet N Wild has come out with a lot of new items lately. They have an entire photofocus line that has a foundation, concealer, pressed powder, setting spray, and primer.

The photofocus line has supposedly been tested under varying kinds of light to ensure that there is absolutely no flashback in photos.

This particular foundation claims to be flawless and buildable. Has a matte, skin like finish as well as blurring properties. Sounds amazing right? And it comes in 20 shades. 20 SHADES!!? That’s practically unheard of in a drugstore line.

With so many shade and undertone options I was certain I would find a shade that worked.


I’ve worn this multiple times and I have to say, it’s a pretty great drugstore foundation. I find that the foundation is initially medium coverage, but is buildable over problem areas. The consistency of this foundation is interesting. It’s very thin, almost watery. I’m so used to a creamy foundation that this took me by surprise.

I find this foundation to have a comfortable matte finish. I normally set all foundation with powder, but this one dries so quickly that I almost don’t need to set it at all.

I find that this wears well throughout the day and doesn’t fade quickly.


I like the packaging on this as well. While there is no pump, I like that there is a little spatula attached. It makes getting the product out so much easier than shaking the bottle.

I like to apply this with a foundation buffer brush over a Beauty Blender type sponge. I find that the coverage is better. I think because the formula is so thin the sponge just soaks it up.

Below is my naked puffy face in the morning. Sans makeup. I do have a couple blemishes healing on my chin that are red.


Next is after one thin layer of foundation. Look at the blemish it’s basically covered and that is with no concealer and no color correcting. Just the foundation!


These photos are after I put on the rest of my make-up. I used two thin layers of foundation and under-eye concealer, that is it. It hides the blemish but yet my skin still shows through. You can still see my freckle on my cheek. My skin still looks like skin.


So what do you all think? Have you tried this? Any other drugstore foundations that I should try? I would love some suggestions!



7 Comments Add yours

  1. Charliestar says:

    I wish Wet n Wild would launch in the UK! I wanna be able to go instore and pick up one of there foundations! Have you tried the Maybelline Fit Me? That’s my all time favourite drugstore foundation ❤ xoxo

    Liked by 1 person

    1. I haven’t tried the Fit Me in a while. But I should try it again! Thanks for the suggestion

      Liked by 1 person

      1. Charliestar says:

        I only like the Matte one 😋


      2. That would be great for my oily skin!

        Liked by 1 person

  2. This looks lovely on you!
    Have a lovely day!
    xx Kris


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s